INVESTED
REALIZED
Mëtta - foodtech
Invested 2025 - ongoing
Eatmetta.com is a Swedish food tech company that creates plant-based, nutritionally complete meal shakes for people who want to eat healthy without sacrificing time or sustainability. Their products are designed for busy, modern lifestyles and combine clean ingredients with smart, functional nutrition. Positioned at the intersection of wellness and convenience, Eatmetta stands out through its focus on quality, simplicity, and climate-conscious values.
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Reinsight - BI & AI platform company
Invested 2018, divested in 2024
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Reinsight, now part of Redeploy Insight, is a Nordic consulting firm specializing in data-driven digital transformation. They offer advanced solutions in data management, AI, and business intelligence, including a Modern Data Platform to handle and secure large data sets efficiently. By integrating with Redeploy, they now deliver end-to-end support across cloud services, data platforms, and AI innovation, helping clients unlock insights and achieve agility.
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Sordin - High tech company
Invested 2024 - ongoing
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Sordin offers premium hearing protection for professional, tactical, and recreational use, featuring advanced models with Bluetooth and ambient sound capabilities. Known for their durability, Sordin products serve industries like manufacturing and hunting, providing reliable noise reduction and communication options tailored to user needs.
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Nobl Consulting - Sales & CX services
Invested 2016, divested 2022
Nobl Consulting, founded in 2016, provides customer service, telemarketing, and sales support to Swedish companies. With offices in Stockholm and Gothenburg, they emphasize sales-oriented customer care, focusing on enhancing customer relationships while boosting sales. They work with major Swedish brands, offering tailored solutions across B2B and B2C sectors.
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Wtr - buy and build, infrastructure services
Invested 2024 - ongoing
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WTR Group is a network of specialized companies providing high-quality products, services, and solutions for the water and wastewater transportation sector in Northern Europe. The group combines local entrepreneurship with the strengths of a larger organization, promoting innovation and efficiency. With deep expertise in their markets, WTR Group aims to be the preferred partner for clients, supporting growth and delivering efficient solutions to complex challenges.
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BrandSystems - Marketing SaaS
Invested 2004, divested 2010
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BrandSystems offers Marketing Resource Management (MRM) solutions that centralize marketing operations, optimize workflows, and manage digital assets. Their platform includes tools for planning, budgeting, campaign management, and digital asset management (DAM), helping teams enhance collaboration, streamline processes, and ensure brand compliance.
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Remotion - marketing consulting agency
Invested 2010 - ongoing
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Remotion specializes in driving business growth and enhancing customer interaction by leveraging data-driven strategies and agile marketing. Their services include digital lead management, marketing automation, and advanced business intelligence, which help companies optimize customer journeys and improve engagement. By focusing on scalability and customer-centric approaches, Remotion supports clients in adapting to changing market demands and unlocking new opportunities for growth.
Aprimo - marketing SaaS company (US)
Invested 2004, divested 2010
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Aprimo provides digital asset management (DAM) and content operations solutions to streamline content workflows, enhance collaboration, and ensure compliance. Their AI-powered platform centralizes assets, automates metadata tagging, and supports brand governance across various channels. Aprimo’s tools help businesses efficiently manage, personalize, and distribute content, ensuring consistency and regulatory adherence​.
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Redear marketing - marketing services
Invested 2000, divested 2004
Redear was the agent for DoubleClick in the Nordics. DoubleClick was an online advertising company, established in 1996, that specialized in ad serving and tracking. Google acquired it in 2008, integrating DoubleClick’s technology into its own, which strengthened Google’s position in digital advertising, particularly in display ads and data-targeting capabilities.
