We understand that financial investment alone is not enough to unlock a company's full potential
Anders Grahn Partner & Investment Manager
Anders Grahn has extensive experience in digital strategy, business transformation, and brand management. His roles include Senior Management Consultant at Remotion, Senior Principal Partner at Recoordinate AB, and Co-Founder of BrandSystems, a leading MRM company in Scandinavia. His background in business agility, strategic consulting, and digital transformation aligns well with private equity, where his expertise in scaling businesses, optimizing operations, and creating customer value would support portfolio growth and operational improvements.
Emil Azar - Partner & Investment Manager
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Emil Azar, an experienced CEO and entrepreneur, has a career marked by founding and scaling Nobl Consulting to over 100 employees and an annual revenue of 55 million SEK. His leadership experience, especially in business growth and strategic sales, aligns well with private equity. His work emphasizes enhancing sales processes, customer relationships, and developing people, making his skill set valuable for driving portfolio growth in diverse industries.
​Peter Svahn - Partner, Investment Manager & Visionary Serial Entrepreneur
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Peter Svahn is a visionary serial entrepreneur and strategic investor with a proven track record of founding and scaling successful technology ventures, including BrandSystems, a global SaaS leader in the MRM space, Inductum, and Behavior Lab. With multiple innovation patents and deep expertise in AI and machine learning, Peter is known for providing invaluable strategic insights and mentorship. His unique blend of entrepreneurial drive and technical knowledge supports ambitious founders in navigating complex challenges.
Axel Rinaldo - Partner, Investment Manager & CEO
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Axel Rinaldo, a seasoned entrepreneur and marketing expert, has extensive experience launching and leading MarTech ventures, including founding Recoordinate, a marketing consulting firm focused on efficiency and impact. His expertise in scaling operations and integrating technology-driven marketing solutions positions him well for private equity, where his skills in optimizing processes and driving growth can support high-potential companies across various sectors​
